It's this longing for positive change that may have prompted Raury's recent wardrobe choice when he appeared on The Late Show with Stephen Colbert. That insular but communal vibe was one that fit the album, which runs the gambit of rap, R&B, folk and whatever else can be made by providing a creative black kid a guitar, a studio and the time to imagine a better world. Instead, guests were told to grab a pair of headphones and experience the album off in their own world. I'm broke and I need to be able to record."Īt the listening event for All We Need, guests were not treated to the typical experience of hearing loud music blasted over speakers while editors, record label execs and other music industry folks clutch cocktails and trade music gossip. "Nobody has written my songs for me nobody calculated this outfit - I just walked in here," he says with an exasperated tone. He took the meme a step further when he wore a shirt that simply read "industry plant" on the cover of XXL for their Freshman 2015 issue.Įven if Raury isn't fazed by the light trolling, he still expresses annoyance at the experience when the subject of his Columbia deal comes up during our conversation. "I gotta fuck with it," he says with a laugh, when asked about that experience. He received the tag of "industry plant," as onlookers tried to explain away his success without even getting to know his story. But some of it unfortunately turned sour when a few industry commentators and fans began to question all of the attention that Raury was receiving after it was revealed that he'd signed with a major label, Columbia Records, before Indigo Child was even released. The hustle was worth it because there was instant buzz among the music industry and media over the tape. We scraped it together because people believed in us." Speaking of that experience he says that when they were making the video for the tape's single, "God's Whisper," he and his team "used the last of our money and my manager, Justice, was about to sell his damn car.
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Of the former, his music journey began when Raury taught himself how to play the guitar eight years ago and continued with the release of his debut mixtape last year, Indigo Child. That small-town, back-to-nature ethos is evident in everything from Raury's guitar-driven folk-tinged hip-hop/R&B to his preferred accessory - a straw hat. "I always hold on to that - it's part of me."
"I've always missed and I still miss it today," he says. "I got back home and I saw how perfect all the buildings and concrete looked I felt like a caveman that was warped into the future," he says remembering the adjustment back to life in the Atlanta area.
A native of Stone Mountain Georgia, a small suburb within Atlanta's metro area, the 19-year-old spent many summers attending Coca-Cola-sponsored camps across the country where he was able to bike, raft and be among nature. This accelerated bustle of city life is not Raury's usual speed. The gallery show and the Malala talk came at the end of a whirlwind two weeks that also included listening parties for his record, a performance on Late Night With Stephen Colbert (more on that later) and appearances at shows and parties during New York Fashion Week. It's an auspicious moment for the young artist, whose debut album, All We Need, comes out this Friday, October 16th. A couple teenage music stars got a message from another teen star to go hear a teenageĪctivist.
Held up him was another teenager - or, rather, two: Tavi Gevinson had invited him to go see theġ8-year-old Pakistani activist, Malala Yousafzai. He lost track of time in the studio with Jaden Smith, but it turns out that what We link up the next day and he apologizes for having been m.i.a. As the night wears on, it's clear that Raury's not going to be able to make it. One painting places the child in the womb of a tree, another has him sitting among a group of doughface kids and in one of the last images, he's flying alone in the sky as others reach out from the clouds towards him. Crumb-esque line drawings depict scenes of anthropomorphized animals and trees dancing amidst a loose narrative about the life of a little black boy wearing Raury's signature straw hat. It's a Thursday night and a crowd has gathered in a Lower East Side gallery for an exhibition centered on the teenage musician featuring tour photos along with paintings from the Atlanta-based artist Sage Guillory.
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